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COLD. SHARP.

ALL HEART.

Clean lemon. Real tea.
A 7% finish that hits hard.

Arriving at Select LCBO Locations
— Early 2026

HARD HITTIN LEMON ICE TEA

473ml / 7% ABV 

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Real brewed tea

Full lemon taste

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Proudly Canadian

Our Story — DOUG GILMOUR

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 BUILT WITH A LEGEND.
APPROVED BY A CAPTAIN

Hard Hittin was created in partnership with Doug Gilmour, the killer captain who defined what toughness looked like. Legacy grit meets modern refreshment. The result? An iced tea that doesn't play soft. It swings above its weight and stands up in any locker room, cottage fridge, or golf bag

 

 “If you’re gonna do it, make it count.”
— Doug Gilmour.

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Hard Hittin Merch Line
— Coming Soon

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We’re building a fresh line of Hard Hittin merch — tees, hoodies, caps, and limited-edition gear.
Everything is currently in production, and the collection will go live soon on this site.

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Stay tuned!

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The Drop Is Coming Soon.

You’ll Love It!

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The wait is almost over.
Hard Hittin drops at LCBO in early 2026.

Vodka + Lemonade + Iced Tea. Low Sugar. Low Calorie. Built for Legends.

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